FOOT LOCKER STORE OPENINGS

Over time, my role in Foot Locker store openings evolved from local launches to overseeing flagship-level projects. This progression reflected the scale of the projects I was trusted to lead and my track record of successful delivery.

The role became increasingly strategic, working closely with internal teams, external partners and stakeholders to ensure each opening was delivered seamlessly and aligned with the wider brand vision.

Key Responsibilities

Cross-Functional Alignment — Led planning with Construction, Buying, Marketing and Operations teams.
Store Design & Localisation — Collaborated with Design teams to source local artists and integrate their work into store environments.
Floor Plan Reviews — Reviewed layouts prior to sign-off, ensuring brand standards, customer flow and operational efficiency.
Vendor Coordination — Managed product placement and integration with brand partners and vendors.
Store Team Training — Delivered pre-opening VM training to ensure teams were prepared to maintain visual standards.
Launch Events — Partnered with Brand Activation teams to deliver store opening events.
Social & Content — Oversaw final store video shoots to capture the environment for social and digital channels.

This approach enabled me to deliver both local and flagship openings with a strong balance of creative vision, commercial priorities and operational execution, while strengthening collaboration across teams and partners.

Foot Locker – Spain – Barcelona

Foot Locker – Spain – Barcelona

Foot Locker – Spain – Barcelona

Foot Locker – Spain – Barcelona

Foot Locker – Spain – Barcelona

Foot Locker – Spain – Barcelona

Foot Locker – Spain – Barcelona

Foot Locker – Spain – Barcelona

Foot Locker – Spain – Barcelona

Foot Locker – Spain – Barcelona

Foot Locker – Spain – Barcelona

Foot Locker – United Kingdom – Marble arch

Foot Locker – United Kingdom – Marble arch

Foot Locker – United Kingdom – Marble arch

Foot Locker – United Kingdom – Marble arch

Foot Locker – United Kingdom – Marble arch

Foot Locker – United Kingdom – Marble arch

Foot Locker – United Kingdom – Marble arch

Foot Locker – United Kingdom – Marble arch

Foot Locker – United Kingdom – Marble arch

Foot Locker – United Kingdom – Marble arch

Foot Locker – United Kingdom – Marble arch

Foot Locker – United Kingdom – Marble arch

Foot Locker – United Kingdom – Marble arch

Foot Locker – United Kingdom – Marble arch

Foot Locker – United Kingdom – Marble arch

Foot Locker – United Kingdom – Marble arch

Foot Locker – Italy – Milan

Foot Locker – Italy – Milan

Foot Locker – Italy – Milan

Foot Locker – Italy – Milan

Foot Locker – Italy – Milan

Foot Locker – Italy – Milan

Foot Locker – Sweden – Stockholm

Foot Locker – Sweden – Stockholm

Foot Locker – Sweden – Stockholm

Foot Locker – Sweden – Stockholm

Foot Locker – Sweden – Stockholm

Foot Locker – Sweden – Stockholm

APAC & International VM Expansion

In early 2019, following the success of the European store opening programme, I was entrusted with project managing the Visual Merchandising requirements for Foot Locker’s expansion into Asia Pacific (APAC).

The role covered store planning, vendor alignment, VM execution, staff training and brand marketing across key markets including Singapore, Hong Kong and Malaysia.

APAC Store Openings

I took a hands-on role across seven store openings, including three locations in Singapore, Foot Locker’s flagship in Hong Kong’s Kowloon district and two stores in Malaysia.

I oversaw the VM setup and merchandising of each location, ensuring consistency with global brand standards while adapting to local requirements. Following each opening, I remained on-site to deliver additional training for store and business teams, supporting the ongoing execution of VM and operational standards.

Franchise Partnership Management

By the end of 2019, I became the primary EHQ contact for VM across Foot Locker’s franchise partners, managing VM requests, planning and brand alignment for Alshaya Group in the UAE and Fox Group in Israel.

Dubai Mall Flagship

In early 2020, I co-managed the opening of Foot Locker’s flagship store in Dubai Mall, further expanding my experience across high-profile international retail projects.

Remote Global Support

With global travel restrictions beginning in Q1 2020, my role shifted to providing VM support remotely across international markets. I continued to guide store openings, projects and local teams, maintaining global brand consistency and execution standards without being physically on-site.

This period significantly broadened my international experience, strengthening my ability to work across different markets, cultures and business models, while adapting quickly to changing circumstances and maintaining a consistent global VM vision.

Foot locker – Hong Kong – Kowloon

Foot locker – Hong Kong – Kowloon

Foot locker – Hong Kong – Kowloon

Foot locker – Hong Kong – Kowloon

Foot locker – Hong Kong – Kowloon

Foot locker – Hong Kong – Kowloon

Foot locker – Hong Kong – Kowloon

Foot locker – Hong Kong – Kowloon

Foot locker – Hong Kong – Kowloon

Foot locker – Hong Kong – Kowloon

Foot locker – Hong Kong – Kowloon

Foot locker – Hong Kong – Kowloon

Foot locker – Hong Kong – Kowloon

Foot locker – Hong Kong – Kowloon

Foot locker – Hong Kong – Kowloon

Foot locker – Hong Kong – Kowloon

Foot locker – Hong Kong – Kowloon

Foot locker – Hong Kong – Kowloon

Foot locker – Hong Kong – Kowloon

Foot locker – Hong Kong – Kowloon

Foot locker – Hong Kong – Kowloon