Welcome to my Visual Merchandising portfolio.

I’ve been working in Visual Merchandising for the past 20 years, with the opportunity to work across a wide range of brands, retail environments and markets.

Over the years, I’ve led everything from VM guidelines, training and campaigns to windows, displays, fixtures and full store environments, as well as building regional and cross-country teams and leading global projects that have generated over $130 million in product display opportunities.

What I enjoy most about VM is taking a brand and bringing it to life in a physical space. It’s about creating something that catches your eye, tells a story and makes sense commercially, while still being practical enough to work in the real world of retail.

Inside this portfolio is a selection of project, some are big, some are more detail-focused, but they all show how I like to approach VM with creativity, curiosity and plenty of attention to detail, while always keeping the customer, the brand and the bigger picture in mind.

For me, good Visual Merchandising should always feel effortless and natural. Behind that, though, there’s vast amounts of research, planning, testing, and so much more all to work in collaboration to achieve the best results possible and that’s the part of the job have true passion for.

So, take a look around. This is a snapshot of the work I’ve created, the brands I’ve worked with and, ultimately, what I love doing.